Celebrate Lunar New Year 2019 and welcome the Year of the Pig with SBS

Lunar New Year is one of the country’s biggest cultural celebrations, and as Australia’s most diverse broadcaster, SBS is encouraging all Australians to celebrate and welcome the Year of the Pig with a dedicated schedule of programming across TV, radio and online.

At the centre of the offering and enhancing SBS’s already comprehensive multicultural and multilingual services, SBS today launches the Chinese Collection; a selection of SBS’s commissioned Australian stories with Simplified Chinese subtitles available to stream on SBS On Demand.

During Lunar New Year festivities, SBS Radio broadcasters will be out in the community attending events across Sydney, Melbourne and Adelaide. Whilst enjoying all the excitement around the Lunar New Year celebrations, visitors can meet the faces behind the voices of SBS Radio’s Mandarin, Cantonese and Vietnamese language services and capture all of the fun at the SBS Radio photo booth.

Below, some of these program broadcasters share personal experiences on Lunar New Year celebrations and what SBS means to them:

Li Li Zhou, SBS Mandarin

“Lunar New Year is widely celebrated in Australia with many cultural celebratory gatherings. In particular, I am intrigued in trying a famous dish that is a must for the New Year celebration in Nanjing; The Ten Splendour Dish. This healthy and tasty dish is made from an assortment of ten different fresh Chinese vegetables and the number ten also implies perfect fortune in Chinese culture.

“Being a member of SBS makes me particularly happy and proud; as I believe that in the past few decades, SBS’s multilingual radio service, including Mandarin radio has contributed greatly towards the development and evolution of multiculturalism in Australia.”

Elsa Tsang, SBS Cantonese

“Families and friends gather to share their joy for the beginning of a new year, reflecting the harmonious relationship among them with exchange of lovely gifts and bonding over great feasts.

“I love to work with SBS, as it embraces different cultures and gives us an opportunity to experience and understand other amazing cultures.”

Vinh Hoang, SBS Vietnamese

“As a multilingual broadcaster, it’s amazing that SBS embraces Lunar New Year celebrations with their presence across many festivals around Australia. The Vietnamese program in particular, will broadcast live from the Tet Festivals in Sydney and Adelaide.

“I love to work with SBS because it keeps me close to Vietnamese communities and helps me retain my culture and language.”

Yang Joong Joo, SBS Korean

“Lunar New Year is the biggest family gathering and I have great childhood memories of being presented with lots of festive allowances from my parents.

“SBS enables me to remain connected with my culture and celebrate with my community and family.”