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With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

Social Media Lead

About us

As the world's most linguistically diverse public broadcaster, SBS is one of the most unique media organisations in the world today. A media network intended for all Australians, we have a strong mandate to support, celebrate and appreciate the diversity of Australia’s multicultural society.

SBS is focused on evolving its multilingual offering to ensure that it meets the changing consumption needs of multicultural communities. We are investing in our digital future, and as part of this, we are seeking a skilled Social Media Lead to contribute to the success of digital and social platforms in SBS’ Audio and Language Content division (SBS Radio). 

With more than one-fifth of Australians speaking a language other than English at home, SBS Radio is an essential service providing news and information in over 60 languages.

About the role

The Social Media Lead is a key influencer role in the Audio & Language Content division (ALC). The role reports to the ALC Digital Strategy & Engagement Manager and supports SBS Radio program teams on social-led content projects

The division has made a significant shift towards digital platforms in recent years, and this role is part of a small team of subject matter experts guiding this. The Social Media Lead manages the governance of all social media accounts and communicates social content best practice to the division. The role oversees paid social campaigns, facilitates the rollout of new technology and social tools, and works with teams to aid better understanding social analytics and how social contributes to content strategy.

About you

As our successful applicant, you bring a stellar industry experience in managing multiple social profiles to grow and engage audiences, with a deep understanding of social marketing, and social content best practice. You are someone who shares our curiosity about the world and sees value in promoting diversity and building social cohesion in Australia.

  • Superstar collaborator who ensures stakeholders both internal and external are encouraged to drive SBS content success.
  • Showcase your experience in previous social media production role(s) (using primarily Facebook, Twitter, Youtube and Instagram) developing and implementing social media strategy; having worked with a variety of clients/brands.
  • Tech savvy with advanced experience in managing and rolling out social platform communication and analytics tool

    - Be it analytics software (Adobe, Google, Neilson etc.) and reporting on social analytics (Sprout)
    - Managing paid social advertising: namely Facebook (Business Manager)
    - Connecting with collaborators using Teams and CrowdTangle
    - Using CMS such as Drupal, Wordpress or any similar platform
    - Creating social assets using Canva/Adobe is highly desirable

    Sound like you or someone you believe who will make this role their own and shine? Please tell us why you are the superstar for this role in a cover letter which gives us more detail about you and your skillset. Include why you’d like to work for SBS and how you’d be a good fit for this role.

    Not just the benefits but some of the reasons to consider working with us

    • Our people! A genuine sense of feeling included (we truly celebrate and welcome difference!) and being one of the most inclusive companies in Australia!
    • The culture and the engagement of our workforce, we are proud to have an employee engagement score of 82% with low levels of employee turnover.  
    • A recognisable, trusted and established brand that have been broadcasting for over 40 years and we’re not done yet!
    • We offer a range of benefits from health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and gym membership!

    Keen to join us? Then hit apply and take the first step to applying for not just another job but a possible whole new career!

    Sound like you or someone you believe who will make this role their own and shine? Please tell us why you are the superstar for this role in a cover letter which gives us more detail about you and your skillset. Include why you’d like to work for SBS and how you’d be a good fit for this role.

    Apply without delay at http://sbs.com.au/careers

    Not quite the right role for you? No problems, then how about popping your detail into our talent pool, let us know what roles would be of interest to you and we will keep you informed of when those roles do arise! talentpool@sbs.com.au.  (If you no longer want to be listed in our talent pool, then just send us an email to the same address and we will remove your details). 

    Reasonable adjustments

    SBS also recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, please contact careers@sbs.com.au and let us know. Adjustments may include but are not limited to; alternative application methods, interview setup, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more

    SBS acknowledges the Traditional Owners of Country throughout Australia.

    Social Media Lead - Job Description

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