At SBS, we embrace difference, and we welcome applications from people of all backgrounds. 

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community. 

This role is a Senior Executive position, with remuneration aligned to executive-level benchmarking and commensurate with skills and experience. 

About Us 

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. 

Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia. 

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media. 

The Department 

The Marketing Division is responsible for connecting audiences to the world of SBS. As a bold and trusted team, Marketing leads the strategy, creative execution and promotion of SBS content across all platforms, driving audience growth, engagement and brand impact. 

The division spans creative, media planning and analytics, social, publicity and audience marketing, working collaboratively across SBS to deliver campaigns that reflect Australia’s diversity and elevate SBS’s unique voice in the media landscape. 

The Role 

Reporting to the Managing Director, the Director of Marketing & Audiences will play a critical role in shaping and delivering SBS’s enterprise-wide marketing, brand and audience strategy. 

This role leads a high-performing, multi-disciplinary team, including direct reports across Creative, Media Planning and Analytics, Social and Publicity. 

Key responsibilities include: 

• Developing and delivering an integrated, audience-led marketing strategy to drive growth, engagement and brand impact across all SBS platforms  

• Partnering with Executive and Content leaders to align marketing priorities with business and content strategies  

• Leading best-in-class creative and campaign execution across on-air, digital, social and publicity channels

• Leading the Audience Data & Insights function to embed audience insights, research and performance data into strategic decision-making across SBS

• Embedding data, insights and ROI measurement to optimise marketing performance and investment  

• Building and leading a high-performing team, fostering a culture of collaboration, innovation and excellence  

About you 

We’re looking for someone who brings: 

• A proven background in senior marketing leadership within media, entertainment, digital or related industries  

• Demonstrated success in driving audience growth, brand strategy and multi-channel campaigns at scale  

• Strong expertise in data-led marketing, performance measurement and optimisation  

• Extensive experience leading and developing high-performing, multidisciplinary teams  

• Exceptional stakeholder management skills, with the ability to influence at Executive and Board level  

As part of our recruitment process, SBS may conduct reference checks and review information that is publicly available online, including social media profiles, in line with privacy and anti-discrimination laws. If we collect information from any other sources, candidates will be notified in line with privacy laws. 

Feel like you meet most, but perhaps not all the criteria listed? Then, send through your detail as whilst we have specific requirements in mind, we can look at how we can bridge the gaps! 

Some of the reasons to consider working with us: 

• The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you’ll be part of one of the most inclusive companies in Australia! 

• The culture and the engagement of our workforce! 93% of our employees have stated that they are proud to work for SBS! 

• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass. 

• We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments! 

• We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role. 

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation. 

 For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS 

Reasonable adjustments  

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact careers@sbs.com.au and let us know.  

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.  

To find out more about reasonable adjustments with SBS, please view our video here. 

In addition, SBS is a proud partner of the Hidden Disabilities Sunflower initiative, helping us create a workplace where people feel seen, understood, and supported. 

We are shortlisting applications as they come in, so don’t delay, apply today!