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With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

Campaign Manager

SBS is one of the world’s most unique media organisations. We celebrate and explore diversity and contribute to social cohesion. We enrich the lives of all Australians through meaningful and engaging content. SBS has developed a reputation as one of the world’s most respected broadcasters with a dynamic team of forward thinkers and diverse voices… and we’re now looking for fresh talent to join us!

The Campaign Manager is responsible for undertaking their work in a way that reflects SBS’s Charter, Vision and Values and complies with relevant SBS policies, procedures and practices. At SBS, we expect you to be audience obsessed, be bold and brave, embrace difference, participate fully and ensure that we look out for one another. We are all working together to fulfil SBS’s purpose and create a more cohesive society.

ROLE PURPOSE

Working with the Group Marketing team, the Campaign Manager is an experienced strategic marketer responsible for the planning and management for all marketing activity for our movies genre. The Campaign Manager works closely with the Marketing Manager, and external media agencies to plan and execute effective 12 month marketing campaign to support priority movies content, ensuring best practice and continuous improvement.

MAIN RESPONSIBILITIES

  • Drive the marketing strategic planning process for movies genre across owned, earned and bought media, engaging key stakeholders and championing vision for deep engagement with SBS content via our channels
  • Implement ROI-driven strategic 12 month marketing plan to successfully promote the movies genre to audiences across all touch points, including new and emerging media channels.
  • Oversee the implementation of all marketing campaigns and activity within movies portfolio ensuring robust insight driven briefs, and review and approval of creative concepts, key assets, and key campaign comms including showcases and post campaign analysis
  • Set overarching strategy for social marketing campaigns/ pages, including budget and priority guidance, evaluating performance across campaigns and providing ongoing insights and recommendations.
  • Liaise and build relationships with external stakeholders including agencies, production companies and other partners to maximise the effectiveness of channel communications.
  • Develop effective working relationships with key internal stakeholders including Content Leads, Channel/Platform Managers and championing marketing across the organisation.
  • Drive initiatives that support the achievement of the wider DAP objectives across assigned genres and/or channels and platforms, including Test & Learn initiatives.
  • Lead other projects as assigned by the Marketing Manager and/ or Head of Group Marketing

Minimum requirements of the role

  • Minimum 6 years relevant marketing experience, with demonstrated experience managing complex, integrated campaigns to desired outcomes.
  • Must have media experience; television highly desirable.
  • Demonstrated strategic marketing planning experience using internal resources – including consumer research and insights – to achieve corporate and marketing objectives.
  • Demonstrated strategic channel planning experience using multiple media touch points and channels including significant digital/social experience.
  • Exceptional relationship building and management skills with internal creative teams and external agency partners.
  • Ability to drive the communications agenda through all parts and levels of the organisation through leadership and collaboration.
  • Demonstrated superior proactive communications and marketing skills befitting a marketing visionary of ideas and opportunities
  • Superior oral communication skills with the ability to communicate clearly and liaise effectively with a variety of internal and external stakeholders.

Key relationships with other roles and external stakeholders

  • Marketing: Reports into Marketing Manager / works closely with Brand Manager / Digital Strategy Lead
  • Social: Head of Social Media and Platforms Manager
  • Content Leads: Commissioning Editors, Exec Producers, Channel Manager
  • External: Production companies, Social Platforms.

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