Job Search

With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

Digital Strategy Lead

About SBS

There’s a reason people work at SBS. SBS is one of the world’s most unique media organisations. We celebrate and explore diversity and contribute to social cohesion and enrich the lives of all Australians through meaningful and engaging content. It’s because of this that SBS has developed a reputation as one of the world’s most respected broadcasters with a dynamic team of forward thinkers and diverse voices… and we’re now looking for fresh talent to join us!

About the role

The Digital Strategy Lead’s core responsibilities are providing thought leadership, instilling best practice and developing digital marketing strategies across the entire SBS portfolio, which includes TV, radio and online.  The role will incorporate all digital touch points with the purpose of activating network priorities, increasing consumption across our key digital products and stimulating online engagement. This will be achieved by creating measurable acquisition and retention strategies fueled by data and working with the campaign teams to activate insight lead digital campaigns.

About you

To be considered, you’ll be able to make a significant contribution to the high-level strategic direction of SBS’ digital offering.  The following attributes and experience will contribute to your success in this role:

  • Demonstrated strategic digital marketing planning experience using internal resources – including audience research and insights – to achieve corporate and marketing objectives.
  • An end to end strategic thinker who can drive insights but is also vested in the numbers and results.
  • Demonstrated experience with all digital touch points and how they connect strategically and technically with the purpose of creating acquisition and retention strategies including programmatic, online content campaigns, search marketing and social media.
  • Experience in building dashboards and models that demonstrate ROI of digital channels
  • Exceptional relationship building and maintaining skills with internal creative teams and external agency partners.
  • Ability to drive the communications agenda through all parts of the organisation through leadership and collaboration.
  • A proactive and innovative strategic thinker who finds a way.
  • Superior oral and written communication skills with the ability to communicate clearly and liaise effectively with a variety and volume of internal and external stakeholders.
  • Extensive experience working in a similar role with a leading brand or an agency.
  • Aligned with the SBS values and purpose.

 The Benefits

In return you can expect a supportive environment within a dynamic media organisation and benefits such as free onsite parking (subject to availability), free gym access, retail discounts at select stores and many other perks.

If you are a team player who always sees the bigger picture and is looking to take the next step in your media career we’d love to hear from you.


Connect with us