At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

The Role

Reporting to the Director of Media Sales, the National Manager, CulturalConnect leads SBS Media's CulturalConnect business unit and is accountable for SBS Media’s strategy and thought leadership, client solutions, creative & production, and trade marketing capabilities.

This role is focused on driving commercial growth through market-leading thought leadership, strategic partnerships and innovative client solutions. The role is responsible for unlocking opportunities across SBS and NITV's unique content and audience assets spanning Television, Digital, Social and Audio, while strengthening SBS Media's differentiated position and influence across the media industry.

This is a highly visible leadership role, shaping SBS Media's go-to-market strategy and fostering collaboration across Sales, Content, Marketing and Production teams to deliver meaningful outcomes for clients and Australia's diverse communities.

This is a full-time, 12 month parental leave contract role. Hybrid work arrangements are available, working 2 days from home and 3 days in our Artarmon office. 

Key responsibilities include:

Leading a high-performing team of 27 specialists across Strategy & Thought Leadership, Client Solutions, Creative & Production, Trade Marketing and Project Management, providing direction, coaching and development to four senior leaders.

• Driving commercial growth through strategic partnerships, integrated sponsorships, content commercialisation and new revenue opportunities.
• Building senior relationships with advertisers, media agencies, industry bodies to strengthen SBS Media's market position.
• Overseeing the development of cultural intelligence, audience insights and thought leadership that inform client strategies and commercial solutions.
• Championing collaboration across Sales, Content, Marketing and Production teams to deliver innovative, multi-platform solutions for clients.

About you

We’re looking for someone who brings:

• 7+ years' experience in media, advertising, marketing, commercial partnerships or related industries, with experience leading high-performing teams.
• A proven track record of developing strategic partnerships, driving revenue growth and delivering commercial outcomes.
• Demonstrated success leading multidisciplinary teams across strategy, client solutions, creative, and production partnerships to drive commercial growth.
• Strong expertise in stakeholder engagement, with the ability to influence and build relationships at senior executive level.
• A strategic and innovative mindset, with experience identifying market opportunities and developing commercially impactful solutions.

As part of our recruitment process, SBS may conduct reference checks and review information that is publicly available online, including social media profiles, in line with privacy and anti-discrimination laws. If we collect information from any other sources, candidates will be notified in line with privacy laws.

We value authenticity and expect all applications and submissions to reflect your own voice, ideas, opinions and critical thinking. While we recognise that AI tools may be used to support drafting CVs or cover letters, the final content must remain your own. Throughout the recruitment process, including interviews and assessment tasks, we ask that you do not use AI tools unless we explicitly advise otherwise.

About SBS Media

Our Vision: We are the most loved and trusted media team, inspired by diversity to create extraordinary experiences.
Our Purpose: Giving a voice to brands in our diverse world.

SBS CulturalConnect - A Division within SBS Media

SBS CulturalConnect is a team of strategy, creative and solutions specialists that connect organisations to culture, community and Country across the SBS ecosystem.

Within this division is a dedicated Integrated Brand Solutions Team, who support the SBS Media Sales Division Nationally by developing content sponsorships proposals and bespoke proactive & reactive campaigns, authentically aligned to SBS’s diverse audience, distinctive content and cross-platforms including TV, BVOD, online, social media and digital audio.

Some of the reasons to consider working with us:

• The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you’ll be part of one of the most inclusive companies in Australia!
• The culture and the engagement of our workforce! 90% of our employees have stated that they are proud to work for SBS!
• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Passport program!
• We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for 50 + years and our future is packed with many more exciting developments!
• We also love to promote from within! Our divisions support development opportunities to help team members grow and move into new roles.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

About SBS

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. 

Our purpose, for the last 50+ years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

Reasonable Adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact careers@sbs.com.au and let us know.

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more. To find out more about reasonable adjustments with SBS, please view our video here.

In addition, SBS is a proud member with the Hidden Disabilities Sunflower initiative, helping us create a workplace where people feel seen, understood, and supported.

We are shortlisting applications as they come in, so don’t delay, apply today!