This is an identified role and applicants must identify as being of Aboriginal or Torres Strait Islander descent.  SBS considers that being Aboriginal and/or a Torres Strait Islander is a genuine occupational requirement for this position under s 14 of the Anti-Discrimination Act 1977 (NSW). 

At SBS, we embrace difference, and we welcome applications from people of all backgrounds. SBS is the home of National Indigenous Television (NITV). We acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community. 

About Us 

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.  

Our purpose, for the last 49 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia. 

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media. 

About NITV 

NITV has a distinct identity and unique purpose as part of the SBS network and is primarily produced by, for and about Aboriginal and Torres Strait Islander peoples; in turn promoting an understanding of Aboriginal and Torres Strait Islander cultures to all Australians.   

NITV first launched as the National Indigenous broadcaster in 2007 and in 2012, became a part of the SBS network – becoming available to all Australians on free-to-air television.  Not only did this improve accessibility for Indigenous people, it made NITV available to all Australians - showcasing the oldest continuous culture on Earth, and in particular facilitating connections with the newest Australians. 

NITV’s purpose is to shape the Australian identity, amplify First Nations stories and place, and connect with those that call Australia home. In doing so, NITV seeks to grow its audiences and channels, sharing authentic, meaningful stories that continue to heal and celebrate, cleanse, grow and inspire Australia’s identity and purpose. 

NITV’s Vision: 

To be recognised as having meaningful and positive impact on the lives of Aboriginal and Torres Strait Islanders. 

NITV’s Purpose: 

Support and strengthen the oldest living culture in the world. 

Celebrate and champion the place of unique, inspiring storytelling through indigenous voices. 

Share culture, language and lessons today to develop strong leaders and champions tomorrow. 

Build a legacy of strong, sustainable Indigenous Media for the future. 

The Role 

Reporting to Head of Brand, Commercial and Digital, NITV and working closely with Digital Video Producer, NITV Social Platform Lead, NITV and Video Lead, NITV this role will:  

• Oversee the management and strategic direction of NITV’s website, social media platforms, and digital campaigns. 

• Work with internal teams and external partners to drive sponsored content integrations and digital commercial opportunities. 

• Lead the digital editorial strategy, working with content teams to extend linear storytelling and create digital-first content. 

• Own and optimize NITV’s content management system (Brightspot), ensuring metadata, tagging, and audience analytics are effectively used. 

• Drive audience growth and engagement through SEO, UX, and IA best practices. 

• Collaborate with the Executive Producer of Commercial & Sponsored Content and SBS Sales to develop engaging commercial and editorial content. 

• Lead and mentor a team of digital specialists, fostering a culture of innovation and professional development. 

• Represent NITV in network-wide digital product initiatives across SBS. 

About you 

Ideally, you will have: 

• Digital Expertise: Proven experience in digital content strategy, platform management, and audience engagement, with proficiency in CMS platforms (Brightspot or similar), social media publishing, and analytics. 

• Data-Driven Reporting: Strong ability to analyse and report on social media data to inform content decisions. 

• Team Leadership: Demonstrated experience in managing digital editorial teams with effective people management skills. 

• Project Management: Excellent skills in planning and delivering campaigns on time and within budget. 

• Cultural Commitment: A deep passion for Indigenous storytelling and community engagement, coupled with strong awareness of cultural protocols and sensitivity to First Nations issues. 

Reasonable adjustments 

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact careers@sbs.com.au and let us know. 

To find out more about reasonable adjustments with SBS, please view our video here. 

We are shortlisting applications as they come in, so don’t delay, apply today!  

To apply online, please go to http://sbs.com.au/careers/