Are you passionate about First Nations storytelling and promoting amazing content to Australian audiences?  

At SBS, we embrace difference, and we welcome applications from people of all backgrounds. 

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.  

This role is classified as Level 6 Commercial (annual base salary $126,040- $140,000) under SBS Australia's current Enterprise Agreement. The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework. 

About Us 

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.   

Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.  

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media. 

About NITV 

NITV has a distinct identity and unique purpose as part of the SBS network and is primarily produced by, for and about Aboriginal and Torres Strait Islander peoples; in turn promoting an understanding of Aboriginal and Torres Strait Islander cultures to all Australians. 

NITV’s purpose is to shape the Australian identity, amplify First Nations stories and place, and connect with those that call Australia home. In doing so, NITV seeks to grow its audiences and channels, sharing authentic, meaningful stories that continue to heal and celebrate, cleanse, grow and inspire Australia’s identity and purpose. 

The Role 

This role is part of the NITV team and resides within SBS’ Publicity team in the Marketing department. The role reports to the Head of Publicity, with additional reporting into the Corporate Communications team.   

This role will lead and execute strategic communication strategies focused on raising awareness for NITV commissions, broadening NITV’s reach in storytelling with and for community, and leading NITV’s reputation and proactive strategic communications campaigns through media including print, online, broadcast, and social channels. This role includes promotion of NITV talent and programs including news and current affairs, sport, entertainment, documentaries, and drama.  

 Key responsibilities include: 

• Lead all end-to-end communications campaigns and activities to successfully promote NITV programs and talent with cultural authenticity. 

• Ensure First Nations cultural knowledge, appreciation, and authenticity in all NITV strategic communications.   

• Drive positive awareness of NITV’s reputation through developing and delivering strong media relations, issues management, risk mitigation, and proactive strategic communications activity including speaking engagements. 

• Deliver strategic communications that sees NITV programming contributing to the national conversation around First Nations affairs, positioning NITV as a leading voice on First Nations matters across the Australian media landscape.    

• Develop and manage key relationships with internal and external stakeholders such as including NITV executives, talent, agents, media and producers. 

• Identify and manage reputational risks, including development of crisis management communications plans and liaising with media and relevant stakeholders as required.  

For more details, please click on the Job Description at the end of this Job advertisement 

About you 

We’re looking for someone who brings: 

• Strong experience in implementing effective publicity and communications campaigns and a proven ability to work on complex campaigns independently with limited senior supervision. 

• Demonstrated understanding of First Nations cultural capability, ability to represent First Nations perspectives, and and understanding of the First Nations media landscape and history.  

• Expertise in talent management skills with experience coordinating events and photoshoots. 

• Ability to influence without authority and lead key stakeholder relationships internally and externally such as media, talent and First Nations audiences.  

• Broad knowledge of the Australian media landscape and a strong relationship with key entertainment media. 

• Excellent writing and editing skills with demonstrated experience writing effective story pitches, key messages, media releases, media kits, Q&A and talking points. 

Feel like you meet most, but perhaps not all the criteria listed? Then send through your details!  Whilst we have specific requirements in mind, we’d love to discuss how we can bridge the gaps! 

Some of the reasons to consider working with us: 

• The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you’ll be part of one of the most inclusive companies in Australia! 

• The culture and the engagement of our workforce! 93% of our employees have stated that they are proud to work for SBS!   

• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass.  

• We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments! 

• We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role. 

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation. 

 For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS 

Reasonable adjustments  

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact careers@sbs.com.au and let us know.  

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.  

To find out more about reasonable adjustments with SBS, please view our video here.