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With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

Senior Publicist

At SBS, we embrace difference and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. 

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department

NITV’s vision is to be recognised as having meaningful and positive impact on the lives of Aboriginal and Torres Strait Islander people.

NITV’s purpose is to support and strengthen the oldest living culture in the world. Celebrate and champion the place of unique, inspiring storytelling through Indigenous voices. 

Share culture, language and lessons today to develop strong leaders and champions tomorrow. Use our strengths to foster change, champion equality and make an impact. Build a legacy of strong, sustainable Indigenous Media for the future. 

The Role

Contribute to the network’s rich storytelling with planning, developing, implementing, and evaluating strategic communications campaigns for a variety of NITV programs (news and current affairs, sport, entertainment, documentaries, and drama)

Working across a number of platforms and providing compelling communications through media in print, online, broadcast, and social media channels.

Reporting into the Publicity Manager within the Marketing team, the role requires  broad stakeholder engagement, talent liaison, writing and editing, issues management and event and photoshoot coordination.

It is a requirement of this role that incumbents are fully vaccinated with an approved Covid-19 vaccination in line with the ATAGI guidelines which include booster shots. We do however have a medical exemption process and we would be happy to discuss your application should this be applicable to you.

About you

  • Experience planning and executing effective publicity and communications campaigns across a variety of genres and an ability to work on complex campaigns independently.
  • An established network of media contacts and a broad general knowledge of SBS and NITV content, as well as a broad understanding of news issues, social themes and television industry trends.
  • A highly effective writer and communicator with excellent stakeholder management skills.
  • Outstanding organisational skills and an ability to coordinate numerous projects simultaneously whilst ensuring timelines are met.
  • Experience managing complex issues, events and photographic shoots.

We welcome and encourage Aboriginal and/or Torres Strait Islander candidates to apply.

Some of the reasons to consider working with us

  • The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia!
  • The culture and the engagement of our workforce! SBS is ranked in the top 25% of all media companies for employee engagement
  • We offer a range of benefits; from flexible work arrangements, health checks, salary packaging, an employee assistance program and for our Sydney based employees, free gym membership and parking (subject to availability).
  • We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments!
  • We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation!

Not quite the right role for you? No problem, how about popping your details into our talent pool? Email us at to let us know what roles would be of interest to you and we will keep you informed of when they arise! (If you no longer want to be listed in our talent pool, then just email us and let us know and we will remove your detail).

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

Reasonable adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact  and let us know.

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