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With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

Marketing Automation - Adobe Campaign Specialist

At SBS, we embrace difference and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. 

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Role

Are you accomplished at segmenting, developing insight, and reaching engaged audiences, with Adobe Campaign?  Maybe you'd like to see how your work lands with audiences over time-frames longer than those allowed by the average promotion, or agency engagement?

Perhaps you want better scope to design intelligent and innovative approaches to achieving stronger engagement, or, a clearer path to advancing your career in Digital Marketing in a supportive organisation?

The Adobe Campaign Specialist will be working on a wide range of campaign programs connecting subscribers with our unique, brilliant and engaging streaming content. Reporting to the Head of CRM, this role will see you designing and implementing innovative campaign logic and leading workshops as a Subject Matter Expert. This is a rare and exciting opportunity to join a growing, dedicated team with a clear focus on marketing automation, and a rich and diverse subscriber landscape. Hit the ground by developing workflows and processes that leverage rich data and content.  Increase scope by adding campaign features using Adobe Analytics, AEM, CDP, Target, and other products in Experience Cloud. 

Through brainstorming sessions with leadership, and other teams across marketing, technical, product and data, you will be identifying opportunities, making recommendations, optimising metrics, and insight.  Then help the team build marketing automation that will drive subscriber programs to new heights!  

It is a requirement of this role that incumbents are vaccinated with at least two doses of an approved Covid-19 vaccination. We do however have a medical exemption process and we would be happy to discuss your application should this be applicable to you.

SBS is a flexible workplace, if you have specific flexibility needs, including applying from outside of Sydney, we encourage you to have a conversation with us.  

This role is currently working remotely from home while restrictions are in place.

About you

You have experience working in Adobe Campaign Standard, or Classic and can demonstrate experience in the following areas:  

  • Designing meaningful experiences for program subscribers 
  • Driving and enhancing ongoing improvements in campaign workflows, and deliverability  
  • Developing new and existing data points, improving attribution, personalisation, etc.   
  • Measuring program concepts and methods, subscriber experience, developing insight and effects 
  • Maintaining and managing databases 
  • Writing queries in SQL 
  • Coding email, web forms and landing pages in HTML and JavaScript  
  • Making recommendations that grow engagement and audience  
  • Training and mentoring others  
  • Knowledge sharing and collaboration  
  • Articulating complex technical design to non-technical stakeholders and management 
  • Working with, and presenting to, people at all levels  

Prior experience in any of the following areas will be highly regarded:  

  • Working with Adobe Experience Cloud, Adobe Target, CDP, DMP, AEM, Analytics 
  • Developing in other marketing Automation platforms  
  • Coordinating multi-channel automation (web, mobile notifications, social messaging)   
  • Automation in other e-commerce, CRM, ETL, ERP, CMS, and other platforms  
  • Developing capabilities and connecting systems through interfaces JSON, REST, XML, etc.  
  • SEM: Working with cookies and trackers, web analytics  
  • Display advertising  
  • Re-targeting   
  • A/B Testing
  • Web and HTML programming 
  • Scripting, and/or other types of programming 
  • Service Management systems 

Some of the reasons to consider working with us

  • The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work – you’ll be part of one of the most inclusive companies in Australia!
  • The culture and the engagement of our workforce! 93% of our employees have stated that they are proud to work for SBS!
  • We offer a range of benefits; from flexible work arrangements, health checks, salary packaging, an employee assistance program and for our Sydney based employees, free gym membership and parking (subject to availability).
  • We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments!
  • We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation!

Not quite the right role for you? No problem, how about popping your details into our talent pool? Email us at to let us know what roles would be of interest to you and we will keep you informed of when they arise! (If you no longer want to be listed in our talent pool, then just email to let us know and we will remove your detail).

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

Reasonable adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know.

Adjustments may include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

We are shortlisting applications as they come in, so don’t delay apply today! 



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